Chrysler Corporation

«Chrysler» (Chrysler Corporation), an American automobile company that produces cars stamps «Chrysler», «Dodge», «Plymouth», «Eagle», etc., trucks «Dodge», pickups, and a variety of accessories. There are financial and technological corporate offices; produces electronic and aerospace products. The headquarters is located in Highland Park (Michigan).
The company was founded in 1924 the famous engineer and businessman Walter Chrysler as a result of the reorganization of the company «Maxwell Motor» (in turn absorb the «Chalmers Motor», founded in 1908) and «Willis-Overland». In 1924 as the first passenger car brands «Chrysler 70» with 6-cylinder engine. It is a good acquisition was the purchase in 1928 of «Dodge», immediately vyvedshaya «Chrysler» among the major automobile manufacturers of America. In the same year, launched the brand Plymouth ( «Plymouth») and DeSoto (De Soto). A powerful breakthrough does «Chrysler» at the end of 40-50's. In 1949 a convenient innovation - the launch vehicle using the ignition key. A number of powerful model displays a company moving towards a more powerful engine. In 1955 «Chrysler-Imperial» a separate line of «Imperial». The company makes a strong spurt and starts buying up shares of European companies: in 1963 buys 40% stake in Spanish company Barreiros Diesel ( «Barreyros Diesel»), in 1964 30% stake in a consortium of British motor Rootes Group ( «ROOTS Group»), in 1966-67 about 80% stake in French company «Simka». These firms are referred to respectively «Chrysler España», «Chrysler United Kingdom», «Chrysler France» and subsequently merged into «Chrysler Europe».
In 1970 «Mitsubishi Motors» produces under the label «Chrysler» midget cars for sale in the United States. But the 70-ies became unprofitable for the company: impact and the energy crisis, and poor industrial policy. In 1978 management office «Chrysler Europe» transferred concern «Peugeot-Citroen» (Peugeot-Citroen), but still «Chrysler» is on the verge of bankruptcy. To rescue the company was invited by a famous manager Yakokka Lee, who managed to get a large loan from the federal government, proving that the closure of factories such as the giant corporations «Chrysler» it would be a national tragedy of America. Yakokka managed to put the company in a number of lucrative to 1983. K «Chrysler» joined «Lamborghini» (1987), «American Motors Corporation» with its famous department «Jeep». In 1985-89 «Chrysler» develops small economical cars in cooperation with «Mitsubishi Motors» and «Renault». Since 1988 is a series of trucks and pickups «Eagle».