Wednesday, December 24, 2014

Chrysler is "Chrysler" no more

Concern Chrysler Group LLC has changed it's name - the company called now FCA US LLC. In this case, the name "Chrysler" will be used only to refer to a particular brand of car. This decision was accepted by the group Fiat Chrysler Automobiles (FCA), formed after the merger of Fiat and Chrysler in January.

Representatives of the former "Chrysler" noted that the name change will not affect the company's activities, staff and headquarters, which, as before, will be located in Auburn Hills.

"Renaming - is only part of the changes that are in the company of Fiat Chrysler Automobile. If a person changes the name from Smith to Jones for professional or personal reasons, he is still the same person. We need a new name to reflect our role in the new company, that's all" - Chrysler spokesman Ed Garshteyn.

In this case, despite the name change, the company will continue to adhere to the business plan submitted in the spring. He suggests doubling Chrysler lineup due to a compact sedan and two new crossovers.

Fiat Chrysler Automobiles company registered in the Netherlands, pays taxes in the UK, and its shares are traded on the stock exchange on New York. At the time of the merger, "Fiat" owned 58.5 percent stake in Chrysler. Logo designed by FCA RobilantAssociati, who also worked with Alfa Romeo, Martini, Bacardi and Ferrero.